We started Ethereal because we needed it for our own stores first.
Before Ethereal, we were the clients. We were running our own dropshipping stores in the Netherlands, doing real volume, and we hired agencies to handle our Google Merchant Center approvals. After the first call with the owner, we were quietly handed off to a junior. Long wait times, missing knowledge, no real results. We were paying senior fees to watch someone learn on our account.
So we stopped outsourcing it. We dove in ourselves, rebuilt our stores from compliance up, got every account approved, recovered every suspension, and wrote down what actually worked. Friends started asking for help. Then their friends. Then agencies started sending us their hardest cases.
Five years and 110+ stores later, the rule is the same: every client is helped by us, not a junior. Every account is treated like one of our own. That is the agency we wished we could have hired, so we built it.
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))}Built to stay senior.
We could have hired ten junior managers and tripled our roster. We did not. We cap our client list so every account gets owner-level attention, every week.
That is the agency we wished we could have hired ourselves. Senior eyes on every appeal, every campaign and every weekly report. No second-tier support, no "I will check with my manager", no waiting three days for a reply.
When you work with Ethereal, you work with Kamal and Mick directly. The same two people who built and scaled their own e-commerce stores, who handle every policy case personally, and who treat your account like it is paying their own rent.